Helen Svedin (born October 22, 1976 in Solleftea, Sweden) is a Swedish model.

The face of H&M, she is married to Portuguese footballer Luís Figo. They met in 1996 at a Joaquín Cortés show in Barcelona. They have three daughters: Daniela (born 1999), Martina (born 2002), and Stella (born 2004) and they’re expecting a fourth child. They presently live in Milan, Italy where Figo currently plays for local football team F.C. Internazionale Milano.

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